SHOP, UNLOCK & WIN: CELEBRATING 25 YEARS OF ABU DHABI MALL!
BACKAbu Dhabi Mall is turning 25, and it’s time to celebrate! Be among the first to experience the brand-new Abu Dhabi Mall Gift Card, launching alongside an exciting briefcase challenge where every key holds a new surprise waiting to be unlocked.
From 9 to 18 October, gather with family and friends and take part in Shop, Unlock & Win!
Spend AED 300+ at Abu Dhabi Mall, collect your participation card, and choose your keys for a chance to win an Abu Dhabi Mall Gift Card!
Daily | 12:00 PM – 9:00 PM
Could your key be the one?
ENTERTAINMENT SCHEDULE:
DATES: 10, 11, 16 & 17 October
TIMINGS: 4:45 PM | 5:30 PM | 6:30 PM | 7:45 PM
Join us and enjoy the show!
HOW TO PLAY:
- Shop & Submit
Spend AED 300+ at Abu Dhabi Mall and submit your receipt at the Customer Service Desk for your participation card. - Check In
Head to the activation entrance to check in and start the challenge. - Pick a Case
Choose your favourite from 25 briefcases — each case holds a prize waiting to be unlocked! - Choose Your Keys
AED 300 = 3 keys. AED 600+ = 6 keys. One of them could be the master key! - Try Your Luck
Use your keys to unlock your case. - Win & Celebrate
Right key, right case, the prize is yours! - Claim Your Prize
Take your Gift Card Redemption Voucher to the Customer Service Desk to claim your gift card. - No Win? No Worries!
Keep shopping, keep playing! Try again anytime.
Terms & Conditions:
- The Shop, Unlock & Win promotion will run from 9 to 18 October across all participating outlets in Abu Dhabi Mall.
- Invoices totalling AED 300 can be exchanged for one (1) participation card (3 keys) at the Customer Service Desk during Abu Dhabi Mall operating hours; invoices totalling AED 600 or more receive one (1) participation card (6 keys).
- Invoices above AED 600 entitle their holder to (1) Participation card (6 Keys) only.
- Abu Dhabi Mall is not responsible for lost or stolen participation cards. An original physical card is mandatory to participate.
- Every briefcase contains a prize; only the master key unlocks it.
- Winners must present their Gift Card Redemption Voucher and a valid Emirates ID or passport to claim their prize at the Customer Service Desk, next to Marina Home.
- Prizes must be claimed by 31 October 2026.
- Gift Card prizes are valid for 1 year from the date of issue.
- Winners must be 18 years of age or above. A parent or guardian may accompany participants under 18 years of age and collect the prize on their behalf.
- The activation will be open daily within the campaign period from 12:00 PM to 9:00 PM.
- Invoices must be dated, from 5 to 18 October, to be eligible for entry.
- Invoices must be original printed receipts.
- Invoices can be cumulated but cannot be split.
- Invoices from Abu Dhabi Co-op are not accepted in this promotion.
- Mall vouchers, money exchanges, bank transactions, digital receipts, and utility bills are excluded from this promotion.
- No food or drinks are allowed inside the activity area.
- Employees and families of Abu Dhabi Mall Management, participating retailers and Buz Management & Marketing LLC are not eligible to enter this promotion.
- Prizes are non-transferable, non-refundable, non-extendable, and no cash alternative will be provided.
- Abu Dhabi Mall reserves the right to verify transactions and disqualify any invalid entries.
- Participants are required to provide all necessary information requested by Mall Management to authenticate their identity and claim their prize.
- Winners may be required to participate in post-event publicity for advertising purposes.

